MBTI Magazine copy — Melody Su

Editorial Design

MBTI Magazine

Translating the 16 MBTI personality types into
a playful and accessible editorial system through
color-coded identities, detailed personality profiles,
and interactive features.

Personality, Color-Coded

This editorial magazine, titled Personali-tea, translates the MBTI personality framework into a color-coded visual system. MBTI is a personality assessment based on four preference pairs, which combine to form 16 personality types. The magazine organizes these types into four broader groups, giving readers a clear and approachable way to understand the system.

Each section begins with an introduction to one personality group before moving into individual profiles featuring defining traits, behavioral patterns, interviews, well-known figures, memes, and pop-culture references. Social games, reflective letters, and a tear-off questionnaire encourage readers to compare different types, consider their own preferences, and engage with the magazine beyond reading.

Color and geometric forms guide the magazine’s visual and interactive narrative. Each group has a distinct palette and graphic identity, while shared typography and layout principles connect the four editions as one cohesive editorial system. Together, these elements turn an abstract personality framework into an accessible, playful, and social reading experience.

Tear-off Questionnaire

Profiles, Play, and Participation

Credit
Editorial design, visual system, and character icons by Melody Su

Written content and imagery sourced from online references.