Melody Su
SELECTED WORK
Shadow Play with Chinese Festivals
Jefferson Market Garden
Language of Traces
Neo Script
Big and Small
MBTI Magazine
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Jefferson Market Garden
A seasonal brochure system for Jefferson Market Garden that uses hand-drawn illustration, color, and interactive coloring to invite public engagement with a beloved New York community garden.
Interactive Coloring
Hand-drawn botanical linework captures flowers associated with each season.
Seasonal Participation
Credit
Design, illustration, typography by
Melody Su.
Inspired by the participatory format of
The Secret Garden by Johanna Basford.
Credit
Design, illustration, typography by
Melody Su.
Inspired by the participatory format of
The Secret Garden by Johanna Basford.
Jefferson Market Garden is a historic community garden in Greenwich Village, New York, shaped by seasonal planting, neighborhood use, and a quiet sense of intimacy. This project proposes a small-scale campaign and brochure series that uses the garden’s seasonal rhythm as a visual and interactive framework.
Designed for local visitors, families, and community members, the brochures introduce a coloring-based interaction inspired by botanical line drawings and garden observation. Each season features a different set of flowers, inviting visitors to engage with the garden through looking, coloring, and collecting rather than passive reading.
Through hand-drawn illustration, soft seasonal palettes, and editorial typography, the project explores how a modest printed object can become both an informational guide and a participatory keepsake, extending the experience of the garden beyond the site itself.
Designed for local visitors, families, and community members, the brochures introduce a coloring-based interaction inspired by botanical line drawings and garden observation. Each season features a different set of flowers, inviting visitors to engage with the garden through looking, coloring, and collecting rather than passive reading.
Through hand-drawn illustration, soft seasonal palettes, and editorial typography, the project explores how a modest printed object can become both an informational guide and a participatory keepsake, extending the experience of the garden beyond the site itself.