Melody Su
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Shadow Play with Chinese Festivals
Jefferson Market Garden
Trace
Neo Script
Big and Small
MBTI Magazine
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Editorial & Publication Design
Jefferson Market Garden — Brochure (2025)
This project reimagines the brand identity of Jefferson Market Garden, a beloved community green space in New York City, through a set of four seasonal brochures. The goal was to develop a refreshed visual system using typography, color, and illustration to convey the garden’s organic character and invite greater public awareness.
Inspired by The Secret Garden coloring book, the design introduces a coloring-game concept, encouraging public engagement and awareness.
Each season is represented by distinct flowers illustrated in hand-drawn linework, capturing the garden’s natural rhythm through texture and tone. The use of soft, seasonal color palettes and expressive brushstroke outlines connects the printed materials to the tactile experience of nature itself—inviting visitors to observe, interact, and grow with the garden year-round.